If you’ve ever tried to make money with Google AdSense, you may have noticed that not all countries pay the same per click. In fact, many of them pay far less than US-based sites. On top of that, if you’re in the EMEA region or even the UK, you may notice your payment minimums are much lower than they are in the United States. So what gives? Why do some countries pay more per click than others?
What is Google Adsense CPC?
CPC stands for cost-per-click. It is a pricing model where advertisers pay only when a visitor on their site clicks on an ad.
How Does the Average CPC Differ from Country to Country?
CPCs vary depending on a number of factors, including country, language, and type of content. This means that certain areas will have higher-paying ads than others. For example, in an English-speaking area with a high volume of text-based content like blogs or news sites, advertisers will be willing to pay more for each click than they would in an area that contains mostly images or videos.
The average Cost Per Click (CPC) varies from country to country. The average cost of a click in the United States is $2.34, whereas in Nigeria it is $0.57, and in India, it is only $0.37!
People living in countries with high CPC rates might be more likely to click on an ad because they are much more used to seeing ads on a daily basis.
50 of The Highest-Paying Countries on Google AdSense