Do you really want to promote your business with social media platforms on Facebook, Pinterest, and Twitter? Here you’ve come to the right place to learn the best tricks this year.
You’ve got your business up and running, you’ve found success in your niche, and now you’re ready to take it to the next level with social media promotion. But where do you begin? With so many different social media networks out there, from LinkedIn and Instagram to Pinterest and Vine, it’s easy to get confused about which ones are right for your business, let alone know how to most effectively use them to your benefit. Follow these top 10 tips for promoting your business on social media platforms to reach new customers, increase traffic, build brand awareness and drive sales!
10 Tips For Promoting Your Business On Social Media
Set up a business Facebook page
Starting a business Facebook page is a great way to promote your business and interact with your customers. Here are some tips for setting up and maintaining an account:
- Create a professional profile picture or logo so that people know the kind of products you sell.
- Fill out all of the information on the About tab, including your contact information, hours of operation, and any other important details about your business.
- Add posts about events, specials, or anything else going on at your business.
- Be sure to connect your Facebook page to Twitter and LinkedIn so that you can easily post status updates from these platforms as well.
- If possible, create a custom landing page for your store’s website that points visitors towards signing up for your email list or checking in with their location in order to receive notifications when new items arrive in the store (this step isn’t necessary if you have a webpage built by a developer).
- Share interesting posts from your industry.
- Respond to customer reviews and ask questions where appropriate.
- Interact with other businesses in the same industry on their pages and comment on content they share.
- Tag users who should see a post and be able to like it without having to search for it again later – this will help increase the engagement rate by making it easier for them to find what you’re talking about!
Pay for Facebook ads
Promoting your business on Facebook can be a great way to make new connections, drive traffic to your website, and boost brand awareness. To get the most out of Facebook ads, we recommend you set up conversion tracking. Conversion tracking enables you to see how many people click on your ad and then take the desired action. In this case, you would want them to purchase from your site or sign up for email updates. You should also use clear calls-to-action in the copy so that it’s easy for visitors to understand what they need to do next.
Posting on your personal account can help you with SEO
Posting on your personal account can help you with SEO. This is because people want to see that you are human and not just a business, which will make them more likely to buy from you. You should also post stories about what inspires you, the creative process behind your work, or anything else related to your business. When you share something personal it builds a connection between yourself and your followers. And by having this connection, customers are more likely to come back for future orders.
Post engaging content regularly
Posting engaging content regularly is a great way to stay on top of mind with your followers. It also gives you the opportunity to share your personality, show off your expertise, and grow your following. Plus, it’s an opportunity for your followers to interact with you.
In order to post engaging content regularly, there are some things you should be doing. First, make sure that your social media posts have a mix of text and visual content. Second, use hashtags in your posts – they can help you reach people who aren’t connected with you on social media yet! Third, add emojis to individual words or phrases in your post as well – this can make them stand out in the feed. Finally, make sure that every single one of your posts is high-quality! Remember: time spent now will pay dividends later on when those followers become customers.
Use hashtags on Twitter
Twitter is a fun, fast-paced social media platform with an emphasis on brevity. That being said, it can be difficult to get your message across in 140 characters or less. So, instead of trying to cram your entire message into one tweet, use hashtags!
Hashtags are keywords preceded by a # symbol that allow Twitter users to search for tweets based on specific topics and keywords. They’re also a great way to connect with others who share your interests. If you want to promote your business through Twitter, you might consider using hashtags such as: #businesstips, #entrepreneurlife, #smallbusinesssolutions and/or #onlinecoachingtips.
Create Pinterest boards with visual content
Pinterest is a great way to showcase your products and provide valuable information about how to use them. You can create a board for each of the following categories: Gifts, Home Decor, Style, Beauty, Kitchen Gadgets. The key is to ensure that every pin includes an image and a caption that includes keywords that relate to what you are trying to promote on social media platforms (e.g., Cute coffee mugs that will make your morning coffee taste better).
Interact with other relevant accounts
Interacting with other relevant accounts can help you to find new customers and boost your followers. Search for other businesses who have similar interests to yours and offer complementary services. Comment on their posts, share their content, or send them a direct message to introduce yourself. Follow up with these new connections after a few days or weeks of contact to see if they’re interested in partnering with you in some way. Ask questions about the account owner’s business and use the opportunity to market your own products. Remember that it’s important not only to comment on their posts but also to like and share them so that you increase the chances of getting noticed.
Link your social media profiles together
To promote your business on social media platforms, you will want to create a unique profile for each one. Use a different name for each account and make sure to post exclusive content that won’t be shared with the other accounts. You can link all of your profiles together by using the same username or linking them through a third party site.
Find influencers in your niche to get free marketing
Finding influencers in your niche can be a great way to market your business on social media. They have a built-in audience and they are more likely to help you out if they see that you’re in the same industry. You can use platforms like Klout and Klear to find them or by doing some research on the top blogs in your niche.
Create Pinterest graphics
Make sure your profile is complete – Add your bio, a profile photo, and list the types of products you sell. In order to make it easy for people to find you on Pinterest, you may also want to include keywords in your name and description that are related to the type of products you sell. For example, if you’re a clothing store selling children’s clothes, try children’s clothing, kids clothes, or kids fashion.